Keynote Session: How to Win Social Friends & Influence Your Customers
In a social media world of information overload, earning and keeping customer attention is harder than ever. Many companies are turning to influencer marketing but don’t know how it fits in their business. This presentation will highlight a holistic view of influencer marketing that emphasizes engagement, universal influence, and co-creation to help companies of all sizes work with influencers while becoming more influential themselves.
Meet Lee Odden
Lee Odden is the CEO of TopRankMarketing, a digital agency based in Minneapolis that consults for major brands including Dell, LinkedIn and Virgin. Being from Minnesota, Lee doesn’t take his mentions in the Wall Street Journal, The Economist and Forbes too seriously, because well, that’s not very Minnesotan.
What Lee does take seriously is being a strategic consultant, author, speaker and founder of Marketers with Beards, the most important Facebook group dedicated to marketers with beards. No, really. marketerswithbeards.com
Originally from Holdingford Minnesota, Lee grew up working on a farm, playing football (go Huskers!) and dreaming of traveling the world. As of today, he’s given over 200 presentations in 13 different countries evangelizing digital marketing best practices and the great work from his team at TopRank Marketing. But if it’s Spring, Summer or Fall in Minnesota, there’s no other place he’d rather be.
Connect With Lee
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