Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing.
Presentation: Blogs to Riches – How Blogging Can Grow Your Business Large
The thing that drives the internet isn’t social media and it isn’t advertising. It’s content. For businesses that want to expand their reach and engagement to attract more customers, blogging is one of the most effective ways to achieve content success. Learn how one small businesses owner grew from lackluster writing skills to running one of the most popular marketing blogs on the web – all while attracting numerous Fortune 1000 clients and being paid to travel the world educating marketers about online marketing. If he can do it, so can you.
About Lee Odden
A 14 year veteran internet marketer, Odden has consulted for leading B2B companies including: HP, McKesson, BT, Marketo, PRWeb, StrongMail and the PRSA.
Odden has been frequently cited for his search & social media marketing expertise by leading industry and business publications including The Economist and Fortune Magazine. As an active thought leader in the search marketing industry, he’s contributed to top industry publications such as Mashable, MarketingProfs and writes a column called “Social Media Smarts” for ClickZ. He also publishes one of the most popular marketing blogs on the web, TopRank’s Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of visitors and nearly 50,000 subscribers.
“Lee Odden and his team at TopRank Online Marketing provided excellent SEO/SEM strategic and tactical support to the McKesson Corporate Marketing team for over three years. Lee is a thought leader in the social marketing and search space, and a valuable partner. His team’s guidance and training increased awareness across McKesson business units, and helped groups realize ROI for online marketing initiatives. I highly recommend Lee and the entire TopRank team as search partners for B2B or B2C organizations.”
Tracy Thomsic, Director, Corporate Digital Strategy and Marketing at McKesson Corpororation
“Are you kidding? Lee Odden knows more about online tools and strategies than most ever will. But, he also has a great knack for sharing, demystifying, and teaching these seemingly technical topics in ways that allow anyone to make practical use of them.”
John Jantsch, Owner, Duct Tape Marketing
“Lee Odden and the team at TopRank have been invaluable partners during the 5+ years we’ve been working together. They have proven themselves as experts who can not only develop a creative and insightful strategy but also executive flawlessly and with passion.”
William Wagner, Chief Operating Officer at Vocus
“If you look up SEO and online marketing in the encyclopedia (online of course) you’ll see a picture of Lee Odden. Lee’s knowledge of how to best leverage the web and Web 2.0 tools to reach your community is second to none. A patient and thoughtful listener, a quick and creative mind, and a strong focus on the customer all describe Lee. And he’s one heck of a nice guy to boot.”
David Alston, CMO at Radian6, a salesforce.com company
Odden has developed workshops for the DMA, Public Relations firms and companies on Search, Social Media and Content Marketing topics. He regularly presents internationally in cities ranging from San Francisco to Hong Kong to London to New York. He is a long time speaker at: Search Engine Strategies, PRSA Annual conference, BlogWorld Expo and WebmasterWorld Pubcon.
His Keynote Speaking experience includes: Social Media Junction (Auckland NZ), Search Exchange (NC, US), MN Blogger Conference (MN, US), Online Marketing Summit (MN, US), Search Congress (Barcelona, Spain), Fusion Marketing (Antwerp, Belgium)
Odden is active in the industry as an advisory board member for Search Engine Strategies and is a past board member of the Minnesota Interactive Marketing Association, DMA Social Media Advisory Council and DMA Search Engine Marketing Council.
Industry recognition for Lee Odden:
- Online Marketing Blog rated the #1 Content Marketing blog 3 times
- Online Marketing Blog rated the #2 Social Media Blog by Social Media Examiner
- Online Marketing Blog rated a top marketing blog by AdAge Power 150
- Named one of the top Social Media Strategists to watch in 2010
- Named one of the top 25 authorities moving Public Relations forward
- Ranked top ten in the Twitter Power 150 list
- Named #15 of top 100 online marketers 2008