Keynote Session: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting and actionable talk you’ll discover how getting scrappy can help you put your brains before your budget and simplify your marketing in today’s complex world.
All attendees get a copy of Nick’s book! Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Meet Nick Westergaard
Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. Nick is the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.
Since 2005 Nick has written about marketing, posting fresh brand-driven insights each week at branddrivendigital.com. He also writes for MarketingProfs and The Gazette, where he is a regular columnist. His thoughts have been featured in news sources such as US News & World Report, Entrepreneur magazine, Mashable, American Express OPEN Forum, and more. He’s also the host of the popular On Brand podcast.
Nick is a sought-after keynote speaker on branding and digital marketing at conferences and corporate events throughout the world. He also organizes and hosts the Social Brand Forum, a premier digital marketing event in the heart of the heartland. Nick teaches at the University of Iowa, where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business and the Professional Advisory Board for the School of Journalism and Mass Communication. He is also a mentor at the Iowa Startup Accelerator.
Nick lives with his wife and five kids in Coralville, Iowa.