Session: Cracking the Code for Building Influence with Content
How a Small Business can use Blogging/Content Creation to become more Influential
Today’s consumers have virtually limitless options to choose from when searching for products and services online. As customers become more savvy, their expectations and habits change, making it difficult for companies to decipher exactly how to approach content programs.
Customers buy from people that they trust and one way to build that trust and credibility is by creating authoritative content that speaks to audience needs.
In this session, attendees will learn:
- Tips for uncovering what it is your audience wants
- How to create content that empathizes with readers
- Best practices for gaining credibility by including influencers
- How to maximize content impact
- Ideas that reach beyond owned content
Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.Don’t Miss Out! Get Your Ticket