Session: Facebook Ads Masterclass: Tips For The Pros
A live presentation and demonstration for advanced Facebook marketers on how to get the most out of Power Editor, the graph API, ads manager, and other tools. We’ll log into a dozen live ad campaigns and demonstrate how to troubleshoot problems and optimize for performance. Bring your own campaigns to work on and volunteer them for live analysis, if you are brave! As part of the class, we’ll provide checklists for implementation of new ad campaigns, weekly reporting templates for the client/boss, and training materials that you can reuse for yourself.
The session will touch on why you need video content and how you can use it to drive engagements for fractions of a penny. We’ll conclude with the holiday trends that Facebook released to us and how you can use them to fortify your marketing strategy this season.
Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek’s SocialTimes column.
Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.Don’t Miss Out! Get Your Ticket