Session: Measuring the ROI of Social Media
How do you measure the return you’re getting on your social media efforts? Social media marketing is an investment, and like any other investment, you need to be able to demonstrate the value it brings to your organization in hard numbers.
During this session, we’ll cover quantifying success in relation to your business goals, tracking & measuring the effectiveness of your campaigns, and tools that can help you report your social media ROI.
Jen Jamar is a Minneapolis-based independent marketing consultant. She works with clients big and small to create results-oriented, data-driven strategies that improve the ROI of their content, social media, and SEO.
In addition to her love of all things content, Jen is a compulsive community organizer. She currently serves as Communications Director for MnSearch, (the Minnesota Search Engine Marketing Association), and co-organizes local Twin Cities events including Social Media Breakfast – Minneapolis-St. Paul and the Minnesota Blogger Conference.Don’t Miss Out! Get Your Ticket