Session: How our marketing team created content with CTA’s every week.
With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.
In this session you will learn:
• Techniques to find your target audience
• How to drive results with a scrappy budget
• How to effectively launch an employee advocacy program to drive additional site traffic and awareness
• When to ask for a budget increase based off clear data
Ryan Peña is a Social Media Manager with over 6 years of experience in the field. He’s known for implementing highly innovative social media platforms into rapidly changing environments. Key accomplishments are implementing an online community that grew to over 15,000 customers in just one short year, launching employee advocacy programs, and recently launching a social media presence for a complex software solutions company.
Social Media is not only Ryan’s career but also a hobby and he truly enjoys helping people connect with each other. Recently, he was featured on a podcast by Social Business Engine and Why I Social. If you’re looking to bring social back to social media, talk to Ryan.